Required Resources
In this assignment, you will evaluate the marketing mix of a company of your choice.
Read/review the following resources for this activity:
Textbook: Chapters 11 and 12 https://openstax.org/books/introduction-business/pages/11-1-the-marketing-concept
Lesson
Minimum of 1 scholarly source
Instructions
In this assignment, you will evaluate the marketing mix of a company of your choice.
Choose any company that operates in your local area. Do some research on the marketing strategy of that company. Evaluate the company’s marketing mix.
Your paper should begin by discussing the target market and competitive advantage of the chosen company. Then, your paper should have both a description AND an evaluation of the marketing strategy in each of four areas:
Product strategy
Pricing strategy
Place (distribution) strategy
Promotion strategy
