Product Life Cycles

Take the hypothetical example of two sectors with structurally different Product Life Cycles
(PLC), specifically one with short and probably pattern-wise frequently changing PLC (one
such sector could be seasonal retail fashion to individuals in their twenties following social
media who also have some purchasing power) and one with several years long PLC (for
instance heavy surface mining earth moving equipment or nuclear-reaction-basedelectricity-generating plants). Identify, and contrast the different stages of the Product Life
Cycle (PLC) in these two sectors. Then, discuss how marketing strategies change during
the different stages of the Product Life Cycle (PLC) for such different sectors. If you judge
the above examples unsuitable for you, select ones for your answer which you feel have
similar characteristics.

Sample Solution