Select a very successful publicly traded firm that later failed. Write a brief case study explaining why the company failed using a diagnostic model.
Include the following in your paper:
- Create a timeline depicting success (and decline) of the company. Stock price would be a reliable and readily available variable as the basis for a timeline. Other organizational success measures might include: revenue, P/E Ratio compared to industry, market share, company reputation, etc. The timeline should provide dates clearly showing the decline of the company.
- Briefly describe the history of the company (a paragraph) and its source of competitive advantage (why it became successful).
- Describe the forces (external and internal) that challenged the company and any ineffective actions taken. Indicate key events on the timeline.
- Use an appropriate diagnostic model to explain why the firm failed
- 1 or 2 lessons learned from this failure
- Cite references
IBM, Blockbuster, Nokia, Motorola, Kodak. AT&T are good cases. Please contact me to get approval for using a different company as all company failures are not appropriate for this assignment.
Sample Solution
