Provide a brief overview of the public health issue represented in the campaign, including its goals and its importance. Be sure to cite health statistics that support the prevalence of this issue within the population.
Identify the campaign’s target audience and highlight key cultural and demographic information about that population. This may include age group, customs, beliefs, and values.
Identify the health behavior that the campaign is trying to modify, explaining why you think the population currently exhibits that behavior. Be sure to apply specific principles of health communication and social marketing in your explanation.
Describe the prevention methods that are recommended in the campaign, explaining why they are appropriate for influencing the health. Specifically, the following critical elements must be addressed:
Discuss the background of an existing public health campaign, including its goals and information about target audience.
Provide a brief overview of the public health issue represented in the campaign, including its goals and its importance. Be sure to cite health statistics that support the prevalence of this issue within the population.
Identify the campaign’s target audience and highlight key cultural and demographic information about that population. This may include age group, customs, beliefs, and values.
Identify the health behavior that the campaign is trying to modify, explaining why you think the population currently exhibits that behavior. Be sure to apply specific principles of health communication and social marketing in your explanation.
Describe the prevention methods that are recommended in the campaign, explaining why they are appropriate for influencing the health behavior of the audience.
Based on what you know about the existing campaign, briefly discuss the health advocacy techniques that you perceive were used in the campaign’s development, and how an understanding of the culture of the audience played a role.
Recommend new media channels for the promotion of the revitalized campaign, justifying why they are appropriate for the target audience.
B. Recommend methods for improving the usage of the four Ps of social marketing in the revitalized campaign. Provide examples to support your response.
Recommend health advocacy techniques for the revitalized campaign based on the cultural considerations of the target audience.
Recommend a partnership with an organization, individual, or a group of individuals within the population that has a vested interest in improving the health behavior that the campaign is trying to modify. How would this partnership improve the success of the revitalized campaign?
Evaluation Strategies: In this section, you will explain how you plan to evaluate the success of your improved health education and promotion campaign.
Describe the methodology that was used to evaluate the success of the existing campaign in modifying the health behavior of the audience.
Discuss the limitations of those evaluation methods in effectively measuring the success of the campaign.
Recommend appropriate strategies to evaluate the success of the revitalized campaign in modifying the health behavior. For example, how could impact and/or outcome evaluation methods be used to evaluate the campaign?
What are the cultural barriers that may affect the campaign’s ability to influence the health behavior of its audience?
