Detailed Information: Students interview entrepreneurs about how they identify opportunities and write an
individual report, linking their ideas to academic literature. Students write a report to address the following
three requirements:
a) After you carry out a review of the literature and based on the findings of your interview critically
appraise
- Factors that enabled the identification of opportunities as well as the process of how those were
identified by the entrepreneur - The key characteristics of entrepreneurial opportunities
b) Compare what you have found with what the literature suggests.
c) Suggest some additional approaches which could be used by the entrepreneur interviewed, justifying
your recommendations by reference to the entrepreneur’s context and to academic literature.
Sample Solution
