Your aim in this paper will be to analyze either an article OR an advertisement and examine what strategies are
used to achieve rhetorical objective. Please consider the following as you undertake this assignment:
Select an article OR an advertisement (include a picture of it in your paper—THIS DOES NOT COUNT AS
PART OF THE PAGE LENGTH REQUIREMENT;
Explore the context in which the advertisement was published (advertiser, publication source and platform,
publication date, socio-cultural and political environment, etc.)
Analyze according to rhetorical methods, with particular emphasis on the advertiser’s objective for the ad,
audience for the ad, use of language and/or imagery, meaning and context.
Make notes about the ways in which the advertiser deploys rhetorical strategies to achieve a particular
objective.
Specific Requirements
Your paper should:
Focus on either an article OR an advertisement;
Analyze the article OR the advertisement according to a specific rhetorical framework;
Include a title;
Be at least 2 ½ pages in length (double-spaced, one-inch margins, 12 point Times New Roman or Garamond
typeface)
Sample Solution
