Political campaign ads are filled with rhetorical strategies and provide opportunities for practicing rhetorical analysis.
Below you will find two campaign videos: a pro-Donald Trump video and a pro-Joe Biden video. After you watch the videos (you might have to watch them a few times), write down answers to the following questions that will help you identify the rhetorical situation and analyze the rhetoric.
Who do you think the audience is? Who do you think Trump hopes to persuade? the elderly, people who are pro-police, Republicans, homeowners, people who live alone, people who value safety, independent/undecided voters
What do you think is the purpose of the video? (What is the video trying to accomplish?) to persuade voters to elect him and not Joe Biden
What is the video’s thesis? (In other words, what is the video’s main point?) People won’t be safe if they vote for Biden, but America will be safe with Trump.
What is a convincing example or word from the video? elderly woman calls 911 and can’t get through
What rhetorical strategy is used in this example? Pathos (emotional appeal)
What effect might this example have on the audience? It might make the audience feel worried, afraid. Because people want to feel safe, then they might view Trump as a hero who will save them and then they might vote for him.
mentions in his essay, Since government is necessary for the public good, and God Himself has established it. A sovereign who was selected by God should be compliant and society should obey the government. An person should also respect the sovereign the same way he/she does for God. If a sovereign doesn’t follow the rules himself, then his government will have its down fall. A person who rules the government should know the purpose of Gods will and incorporate the divine power given to him. John Locke is a self-taught philosopher and believes in a government that all men need their natural rights preserved. Locke first talks about how men are born equal to one another and have perfect liberty to maintain and order their lives and property. They are governed by reason and seek the preservation of mankind. When man digresses from the laws of nature and uses force against one another, society has the right to punish him in order to preserve order and make an example of him to deter future crimes. Locke insist that people in society should have just as much power to run the government than the sovereign people. Locke states that a sovereign who is the one true ruler doesn’t have the intention to protect people in society. The sovereign will abuse his power and do things for his own selfish intentions. Locke isn’t saying that that democracy is the key to a civil society but, he is saying that absolute monarchy doesn’t preserve peace due to the ruler not having limited power. Which is why he strongly believes that people should have the right to choose whether or not to be governed. They shouldn’t be forced to do anything because then people give up their own rights and freedom to judge what is best.>GET ANSWER