Selling and Price Strategies in the Global Marketplace

According to your textbook, the price of a product or service can be “the key to success or failure” (p. 556). For this discussion, read Case 3-7Preview the document. Then, write a post that addresses the following questions:

from the case: How and why do US razor consumers differ from razor consumers in India? How did Gillette’s product development process differ for the Gillette Guard when compared to its previous product development processes? Should Gillette release the Gillette Guard in the United States? Should it release the product in other low income countries besides India? Describe how this reflects Gillette’s selling and pricing strategy in the global marketplace.




Sample Solution