1. Summary: Summarize the entire project within 300 words.
  2. SWOT analysis of the existing products: Select any one product category which you want to
    work on (but no adult-only products such as alcohols, cigarettes, and sex-related products are
    allowed), then conduct and discuss a SWOT analysis of its existing products based on secondary
    data (e.g., newspaper/magazine articles, industry analysis reports, and Internet consumer review
    sites such as Amazon.com and Yelp.com). Create Table 1. SWOT Analysis.

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