Strategic Advice / Memo to the CEO Choose one Organization: Coco-Cola OR Youtube OR Instagram Prepare a Memo to the CEO of that organization. You should include the following content: 1. Review the organization’s current strategy and business model. You can use any method or approach (e.g., Positioning and Resource-Based approaches to strategy, Business Model Canvas). approx. 300 words 2. Consider how contextual forces might impact the viability of the organization’s strategy and business model in the coming 3-5 years. For contextual/macro forces you can use any framework you want (eg., PESTLE, DRIVE, …). It is preferable that you focus on one or two elements of the chosen framework and analyze them in-depth. approx. 300 words 3. Describe a desired future state. This is the process of defining the desired pathway for embracing a strategic driver (based on one or two drivers in the CLEVER framework) and for innovating the business model (based on two or three BMI Patterns) in response to contextual changes. Before integrating a strategic driver into an organization or innovating a business model, you will need to identify what you hope to achieve (referring to the strategic impact of the driver – as per the table at the end of Lanteri’s article – and the new logic of value creation and capture of the new business model). Describe how the driver will impact strategy and how the new business model will help the organization achieve the desired future state. approx. 1,600 words Other considerations to get the best grade: – Consider the organizational and leadership requirements for (or challenges to) successfully implementing a driver into the organization’s strategy and introduce a new business model. – Consider the business model’s overall viability (using the 7 Questions). – Consider the overall coherence of the company’s existing strategy, your suggested desired state, the driver(s), and the business model you recommended.
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