“Stockmann’s Corporate Strategy in Russia: No Hurry”
Answer the following questions, informed by your own research and relevant strategic management concepts and theories. Use examples to illustrate the points you make.
Question 1
“Strategy is the long-term direction of an organization” (Johnson et al, 2013, p4)
Provide a critical evaluation of this definition and the practical implications of it in the long-term direction and well-being of an organization or company. Is strategy as simple as it sounds?
(40 marks)(LO2)
Question 2
Contrast Stockmann’s Russia strategy with what you understand to be their corporate strategy, making use of the concepts in Question 1.
(20 marks) (LO1)
Question 3
Advise Mikki Raikkonen on future strategy options for Stockmann. Your answer should take into account: – The basis of strategy (using Porter’s generic strategies or Bowman’s strategy clock) – Directions and options
for possible development using Ansoff’s matrix – and discussion of internal development, mergers and acquisitions, and alliances. In your summary, provide a final preferred strategy recommendation and a
summary of your rationale.
(40 marks)(Los 3 & 4)
Learning Outcomes: After completing the module you should be able to:
1. Apply a number of theoretical models and their potential for developing strategy and supporting strategic decisions.
2. Critically analyze theoretical developments in strategy.
3. Critically evaluate the process of strategy making in multinational organizations in an increasingly volatile and turbulent environment.
4. Appreciate the significance of and the difficulties in formulating and implementing the strategy.
Read the case study “Stockmann’s Corporate Strategy in Russia: No Hurry”
Answer the following questions, informed by your own research and relevant strategic management concepts and theories. Use examples to illustrate the points you make.
Question 1
“Strategy is the long-term direction of an organization” (Johnson et al, 2013, p4)
Provide a critical evaluation of this definition and the practical implications of it in the long-term direction and well-being of an organization or company. Is strategy as simple as it sounds?
(40 marks)(LO2)
Question 2
Contrast Stockmann’s Russia strategy with what you understand to be their corporate strategy, making use of the concepts in Question 1.
(20 marks) (LO1)
Question 3
Advise Mikki Raikkonen on future strategy options for Stockmann. Your answer should take into account: – The basis of strategy (using Porter’s generic strategies or Bowman’s strategy clock) – Directions and options for possible development using Ansoff’s matrix – and discussion of internal development, mergers and acquisitions, and alliances. In your summary, provide a final preferred strategy recommendation and a
summary of your rationale.
Sample Solution
