Strategic Plan

You and your partner (groups of two ONLY) will select a company or non-profit organization and create an in-depth 8-Step Strategic Communications Plan. The final project is worth 25% of your final grade.

The eight steps are to include the eight sections discussed throughout the semester. The 8-Step Strategic Communications Planning Matrix layout can be found on pages 16 and 17 in your textbook. It can also be accessed here > COM3520 Final Project PDFPreview the document

The eight steps include the following:

(1) background, (2) situation analysis, (3) core problem/opportunity, (4) goal and objectives, (5) big idea, key publics, messages, strategies and tactics, (6) calendar and budget, (7) communication confirmation, (8) evaluation criteria and tools. This project is to be completed in groups of two.

Sample Solution