The mission, vision, and values of the educational institution are articulated most directly in its strategic goals and strategic plans. Considerable attention should be given to these when planning for curriculum review or a new curriculum, as data from the strategic plan gives direction to roadblocks or preferences about curriculum.
In preparation for this discussion, you interviewed a person on the strategic planning committee of your college and had the interviewee review your college’s most recent strategic plan. Write a summary of your interview and what you learned. Provide at least one peer-reviewed resource to support your ideas.
Nowadays, Beats by Dre has become a multibillion-dollar company with audio products selling all around the globe, with a good reputation. However, the company has been facing some rumors about their product’s quality and what they actually worth. This report has the objective to analyze external and internal factors that could recover the company’s prestige and stimulate on the development of a new marketing strategy for Beats by Dre. Factors such as the environment scan and audit (SWOT, PESTEL, customer and competitor’s analysis). 2. Organizational & Product Overview Beats by Dre is a North American company that sells premium headphones and audio devices all over the world. It was founded in 2006 by the famous rapper and music producer Andre “Dr. Dre” Young and former Interscope Geffen A&M Records chairman Jimmy Iovine. Beats by Dre states that “People Aren’t Hearing All The Music” (Beats by Dre, 2017), so their vision is to make sure customers do. “The company’s mission is to provide a superior end-to-end music experience – with headphones, devices and services – so fans feel the emotion and hear the music the way artists intended it to sound from the studio”. (Business Wire, 2013). By the year of 2007, Beats by Dre teamed up with Monster Cable and finally released its first product a year later (Molina, 2017). After the release of the “Monster Beats by Dr. Dre Studio headphones” in 2008, the company notoriety has grown exponentially. Its enormous success is due to the excellent fusion between an excellent planning of disclosure and a good product. Beats by Dre bet on co-marketing deals with big names of sport and music so that brand recognition expanded into what it is today (Inc. Magazine, 2012). Nowadays, the company has different products and services. Developed to provide a superior audio quality, the on/over ear headphones present technological innovations, such as noise isolation and wireless connection. Also along with its technical features, the product has a fashionable design, something critical for customer’s approval. The headphones’ price varies between US$130 and US$400 on their official website. The product can also be purchase on Apple and retail stores, and through other e-commerce pages. It is a top tier item with quality materials and luxury packaging. As mention before, Beats by Dre promotes its products mostly throughout celebrity endorsements. Big stars, such as LeBron James and Lady Gaga, creating a glamourous status by utilizing a Beats by Dre headset. The company also make advertisements through social media, commercials and internet videos. Along the way, Beats by Dre has ended its manufacture deals with Monster Cable, has acquired music services from MOG and signed deals with HP and Chrysler. The company was 50,1% bought by HTC in 2011 and in 2012 was partially rebought by Dr. Dre and Jimmy Iovine. With all these outcomes, the biggest one occurred in July 2014, when Apple Inc. purchased the company in a billionaire transaction, renaming the company to Beats Electronics (Weber, 2014). The company remains on top, with 46%, when it comes to teens planning to purchase a Beats by Dre (Statistic Brain, 2017) and leading with 49% in terms of dollar sales of the wireless headphone market, when combined with Apple products. (Richter, 2017).>GET ANSWER