Individual Assignment – Rationale:
During the study of this module, we have discussed a variety of topics within the domain of operations and supply chain management, including operations strategy, performance evaluation, project management, process design, service/product design, supply chain network design, layout design, supply chain management, to name a few.
In learning these topics, we have taken different activities, such as case studies, group presentations, problem-solving exercises, field observations, and simulation games to help us not only to understand the concepts and theoretical frameworks in the book, but more importantly, to be able to think independently and critically, and apply the theories from books to real-life problems.
This individual assignment is designed to provide you an opportunity to demonstrate just that – your capability as a critical and independent thinker. You may also want to take this opportunity to demonstrate to the examiners your great understanding in the topics, abilities to apply the theories to real businesses, and conduct research on your own.
Caterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial turbines and diesel-electric locomotives. Some of the key statements on the company’s website are ‘We are in it for the long haul for our customers and for our world. Our customers can be found in virtually every corner of the earth, and we realize our success comes directly from helping our customers be successful’.
The Caterpillar Foundation, founded in 1952, is helping to make sustainable progress possible around the world through support of environmental sustainability, access to education and fulfilment of basic human needs.
The company has a long history of innovation and using leading edge technology to provide customer solutions. Whether they are researching ways to move more dirt with less fuel, developing products that generate fewer emissions or exploring autonomous vehicle solutions, their strength is integrating customer feedback with ideas and actions to ensure our customers’ success now and in the future: (http://www.cat.com/en_GB/company.html)
You are a new operations manager at Caterpillar and you are required to apply methodologies that will assist with the management of change within the organisation as globalisation has destabilized Caterpillars market shares. You are now tasked with writing a plan in the form of a report to the Caterpillar board of Directors/Executives highlighting the following:
1. Formulate and illustrate an operations strategy that will integrate with the resource requirements and marketing functions for Caterpillar.
2. Critically assess managerial skills and competencies required for management of supply chain and operations in a rapidly changing commercial and technological environment for the company.
3. Explain how to plan and manage an operations function and report on the optimum layout for specific types of process work flows and process technologies.
4. Evaluate and make appropriate recommendations to the board in your plan methodologies that will assist with the management of change within operations management in order to improve quality and lean management of operations and also improve the overall competitiveness of the business, .
The report should be written following a logical structure, with an introduction section at the beginning and a summary/conclusion section at the end, followed by references (compulsory) and appendix (optional). You should ensure the information acquired from various sources are critically evaluated and appropriately referenced.
Presenting Assignments for Marking
The report must be professionally presented and appropriately referenced using the Harvard system of referencing.
Assignments must be presented in the following format:
• Word-processed in Arial font, 12 pitch and double-spaced.
• Margins must be as follows: Top; 1.0 inch (2.5cm), Bottom; 1.0 inch (2.5 cm), Left; 1.25 inches (3.2 cm), Right; 1.25 inches (3.2 cm).
• All pages must be numbered.
• All tables and figures must be labelled and referenced.
Please also remember that your report can be enhanced or damaged through layout, for example placing all tables and drawings in Appendices can hamper the flow of discussion. Decisions therefore need to be made about the most appropriate place to use tables etc to support your case.
2,500 words, using the standard format described above. Please note that you will lose marks if you exceed this word limit by more than 10%. The specified word count refers to the main body of the report and does not include front cover, title page, contents page, tables and figures, references, or appendices.
Criteria for Assessment
Your Assessors are looking for:
Academic writing and Harvard referencing (10%)
Content and depth of knowledge and application of theory (50%)
Critical analysis (30%)
Presentation and organization (10%)
Instructions for Submission
Students must submit their work via Turnitin on the 214LON module webpage by 5pm – Monday in week 11.
Any work submitted after the deadline will receive a mark of 0%.
Use of Turnitin
1. Whenever requested by your module leader, you should upload a WORD copy of your work onto the relevant icon on your module web for plagiarism checking. If you do not do this then your work will not be marked.
2. Drafts of assessed work for any particular module should only be uploaded onto the draft icon on that module web, as this draft icon will be configured so that the final submission will not flag up overlaps with the draft submission. If you submit a draft onto any other module web then Turnitin will identify any overlaps with your final submission as plagiarised.
3. You should never submit anyone else’s work onto Turnitin under your own name and you should never ask anyone else to submit your work onto Turnitin under their name.
4. Normally students are only allowed to submit one draft of an assessment via Turnitin. If the guidance on plagiarism has been followed, and the student has written the work themselves, this should be sufficient.
IMPORTANT – PLEASE READ THIS WARNING REGARDING PLAGIARISM
Assessments must be all your own work and must not have been copied in part or in whole from any other source, such as books or the internet, or from other students’ work. If you wish to use another author’s exact words in a short quotation this must be clearly marked up in inverted commas with the exact source given, including page number, so that the reader can clearly see which words have been copied and are not your own. Just quoting references used at the end is not sufficient.
Please see your course handbook or the Faculty website for more information on referencing and university regulations on plagiarism.
Situation You have quite recently been employed as the VP of promoting and advertising. The leader of the organization has sent you the accompanying message to give you a thought of what the organization is about and what is normal from you in your new part: Presentation Welcome to the first of our vital arranging gatherings. Before we begin, I might want to thank you for joining our bank in the limit of Vice President, Advertising and Public Relations. Despite the fact that we just have five branches situated all through our state and are viewed as a little bank by a few, we wish to develop, as well as must develop or we will be gulped by the huge banks that are working surrounding us. We have been excessively stale for a really long time and the time has come to push ahead. Senior administration directed a few methodology sessions, and it was concluded that we required another approach, which is the reason we made this new position and expedited you board to lead the charge. We have never had a solid spotlight on advertising as a promoting instrument, and we have likewise never extremely considered publicizing as a necessity since we have depended for the most part on referrals and verbal promoting previously. This has served us well as a nearby bank, yet in view of expanding rivalry and the requirement for extra income, we have to develop past our current client base. This is the place you come in. I understand you have an exceptionally solid showcasing foundation in promoting and advertising and have helped a few associations meet a considerable lot of similar goals that we are endeavoring to accomplish. By utilizing somebody from outside of the bank, we would like to acquire inventive and crisp ways to deal with our key activity. At last, you are in charge of objective accomplishment. How about we talk about the circumstance. Foundation and Present Customer Base As you know, we have been around for a long time and have developed to 5 branches all through the state. Our clients adore us since we treat them like genuine individuals, center around solid client administration, and give each client the consideration they require. We offer essential keeping money administrations from our 5 physical areas. Our administrations incorporate investment accounts, financial records, CD's, and credits. We adore our present client base and would prefer not to lose them since they made us what we are today; be that as it may, our present nearby clients make high costs and offer minimal present or future income development openings. They have almost no cash in their checking and investment accounts, so as a bank, we make next to no on those benefits. What's more, they convey a staggering expense for each client, which decreases our benefit. They have a tendency to be individuals from more seasoned ages who are not mechanically astute, require consistent consideration from our branch delegates through eye to eye exchange preparing, demand accepting paper bank explanations, and decline to utilize our ATMs. Also, these clients are not the sort that are taking out huge credits and home loans, which is truly where we profit on the intrigue. Essentially, we cherish our clients and need to keep them, however they cost us a great deal of cash and give a low rate of return (ROI). We have to infiltrate another market fragment, and sadly, I don't know that's identity. Our present promoting procedure is to utilize our present clients to enable us to discover new clients, however up until this point, we have not become outside of our present, generally unrewarding, advertise portion. Next, as we have examined, we as of now offer no internet saving money or online business administrations. That is quickly changing on the grounds that we are now taking a shot at the whole specialized framework. That will be prepared to go soon, yet we have to know how to get the word out with respect to that activity to the privilege new target showcase. In the promoting scene, you call that span and recurrence. Despite the fact that this is an advertising centered undertaking, you should make a vital showcasing plan before propelling. This arrangement will set the bank's advertising course and convey the bank's key objectives down to an operational level where you can advance in view of board endorsement of your arrangement and proposals. Explanations behind Change In light of the data above, we have to change the way that we work together to stay aggressive; something else, the huge banks will wipe us out. Particular purposes behind the change incorporate the accompanying: • Competition o We have no upper hand The rivalry is developing, even in our own neighborhood geology, and beginning to dissolve our present client base. • ROI is negligible in view of the present client base • Expenses are high in light of current client base • Limited development potential in the present client base • Public relations is a key channel offering numerous openings • Embrace publicizing to grow past our client base • Advertising and advertising will be required to report and effectively accomplish the objectives for our new marking and bearing The Bank's Long-term Strategic Goals • Increase general benefit and ROI • Create an upper hand through our online business activity • Identify and infiltrate a beneficial new market portion • Use successful promoting and advertising to drive every one of the 3 General Direction Forward Accomplishing our long haul vital objectives ought to be founded on the accompanying general segments: • We must discover and set up our essence inside another beneficial target portion. This incorporates propelling new items and administrations, including the foundation of an exceptionally solid e-saving money program that depends on the particular prerequisites of the new target advertise. • We must build up a coordinated promoting program that is comprehensive of a solid advertising part. The focal point of both the publicizing and advertising will infiltrate our new section through compelling promoting and advertising, in the long run bringing about expanded benefit. An Overview of Your Role Moving Forward The means that should be taken to finish this activity are as per the following: • Phase 1: Create publicizing and advertising targets that adjust to every one of the 4 key objectives. These speak to the objectives that you will accomplish through the collaborations'. • Phase 2: Identify another objective market, and make administration and item contributions that are custom-made to that section by using the promoting blend. You will likewise research fitting correspondence channels to achieve this market. • Phase 3: Create your marking technique (position proclamation) for your new target advertise in view of your circumstance investigation. This will begin to incorporate your objectives, your circumstance examination comes about, and your objective market. This incorporates understanding, foreseeing, and coordinating arrangement segments in light of the potential effect of outer impacts (administrative, monetary, social, innovation, and so forth.) that influence promoting. • Phase 4: Create an advertising piece that you will utilize that depends on the objective market needs, and incorporate particular measures to check in the event that it is compelling. This will incorporate following from a ROI point of view. You will exhibit a primer proposition to senior administration ahead of time of the last introduction to the full load up in Phase 5. • Phase 5: Give a last introduction to the bank president and the board with your general suggestions. This will incorporate how the system is coordinated between the four segments of the showcasing blend. Answer Discussions. You took a shot at my vital arrangement (Avon) and it was astounding. Discussion1: Triggers and Contingencies Before starting this dialog, survey area 7.4 Contingency Planning in your course book. Vital designs are centered around present and future organization objectives, in this way changes in the earth must be recognized and checked. Changes in the condition that encroach on the organization's key arrangement are known as outer triggers and triggers are matched with plans to effectively manage them. These combined activities are known as alternate courses of action. What characteristics make a future issue a "trigger"? For instance, think of you as are on the key arranging group for a soda pop organization. A merger of two noteworthy contenders one year from now would constitute a future trigger. For this dialog, consider the Environmental Scan and SWOT examination you led in Week 2. Figure a trigger/possibility match as a three-section sentence like the case in the reading material. Inspect it regarding the three rules that great alternate courses of action ought to take after. Post a rundown of your chose organization and dangers that you see in view of your earlier Environmental Scan and SWOT investigation. Express the three-sentence trigger/possibility combine and legitimize your decision of alternate course of action utilizing data from the week's readings or potentially other insightful or trustworthy assets, utilizing the academic, Peer Reviewed, and Other Credible Sources archive direction. Discussion2: Porter's Five Force Kindly audit Chapter 4's segment concerning Porter's 5 Forces, perused the Forbes article Porter or Mintzberg: Whose View of Strategy Is the Most Relevant Today? (Connections to an outside site.)Links to an outer site. (Moore, 2011) and see the required You Tube video Five Competitive Forces That Shape Strategy (Links to an outer site.)Links to an outside site., in regards to Porter's five powers. In the video, Mr. Watchman talks about how Porter's Five Forces Analysis is a vital device for surveying the potential for gainfulness in an industry. For instance, Mr. Doorman connected these five powers to the carrier business. Think about another industry where productivity is low. In an underlying post, apply the five powers to your picked industry and exhibit how those powers can bring down gainfulness. >GET ANSWER