survey strategy with questionnaires as data collection tool

You are expected to write an essay-style piece of work starting with the scenario, justifying the use of survey strategy with questionnaires as data collection tool for the given scenario. Discuss your population and sampling method and justify your decision. Include the purpose of your research. State the type of questionnaire you want to use and justify your choice.
• Justify your wish to produce a data requirements table.
• Then produce and present your data requirements table.
• This should be followed by commentary on and justifications of any choices you have made regarding the information in your table by making good use of/ reference to published sources/ research methods literature and linking it explicitly to the research scenario.
• All choices you make must be justified using Business Research Methods theory.

The directors of the HR department of a medium sized company have asked you to obtain answers to several questions about the health and well-being of men in mid-life or older in your company and write a report. You have access to a survey of a sample of 1297 male employees aged 39 and over that has recently been carried out (hals.sav). The questions you need to answer are:

1. What is the age distribution of men? (Use, for example, Histogram)

2. What proportion of men belong to each category of own health (OWNH)? (Use, for example, Pie Chart)

3. What is the average height and weight of the men? (Use, for example, Descriptive Statistics, Descriptives)

4. How is lung function (HYFEV) related to age, if at all? (Use, for example, Linear Regression)

5. How different are the average FEVs (i.e. lung functions) of the different social class categories? (Use, for example, One-way ANOVA)

6. Is there a significant difference between the proportion of smokers and non-smokers who have poor mental health state? (Use, for example, Chi-Squared)

In your report, present your findings and, most importantly, explain to your HR directors what these analyses mean. Assume that the directors do not know much about statistics.




Sample Solution