Many of you have experience in complex adaptive systems whether you realize it or not. Thinking about your current or future practice area, identify an issue or concern. In your initial response, please describe the concern. Does the concern primarily occur at the micro, meso, or macro level? How would you address this issue? What impact might your solution have on the other levels of the system? In what ways could interprofessional collaboration be used to resolve the issue?
The Advertising Standard Council of India was formed on 21st Oct.1985 under section 25 of the companies act, 1956 as a non-profit body. The council has provided a list of guidelines to all its members to help them to regulate their behavior themselves. Membership of Advertising Standards Council of India is open to firms and companies in the following categories. a) Advertisers of good and/ or services. b) Proprietors or publishers of Newspapers, periodicals and other media that carry advertisement of services or good. c) Advertising agencies. d) Outdoor contractors, film/video/TV/radio producers/distributors block maker, printers and such other types of allied and ancillary trades and profession who assist in the creation or placement of advertising or in any manner concerned with advertising. The advertising Standards Council has adopted a code for self-regulation in advertising. It is expected from all its members, whether they are the advertisers, advertising agencies, media houses, or outside contractors or suppliers dealing with the advertising work, to follow such self-regulatory norms and behave in a responsible manner. As the code become increasingly accepted and observed, three benefits are expected to happen : 1. Fewer false and misleading claims resulting in more credibility. 2. Fewer unfair advertisements resulting in fairer competition. 3. Increasing respectability. This code applies to the advertisements read or viewed in India by a significant number of people even if carried by media that are published or that which originate abroad. Governments Advertisements in India In India government ads are not considered as source of monetary assistance to any media outlet or publication. To this end, Only when the occasion or need arises none of the ads issued. During the financial year 2009-10 the government spent 2,4413000 rs. on advertisements. About 11,551 government advertisements were released to different newspapers throughout whole India. This included around 95,06,914 outdoor displays and 80,000 copies of printed materials, like calendars, speeches of the prime minister and other government publicity literature. The Indian Government advertising process is a complex process consisting of balances and multiple checks at each and every stage. From Ad’s creation decision to actual placement and analysis of the impact.>GET ANSWER