For this discussion, please begin by watching this 17-minute TED talk video featuring Melinda Gates. The title is “What Non-Profits Can Learn from Coca-Cola”, in which she explores why Coke has been successfully marketed around the world and how non-profit organizations can learn from Coke to market good health practices.
- Ms. Gates says that Coke is very good at using local entrepreneurs to spread their product. How could we use this same approach in spreading a good health habit at Rowan University, such as drinking more water or hand-washing?
- Ms. Gates also describes Coke marketing as “aspirational”. What does she mean by that? In contrast, what types of messages do most public health campaigns give to people?
- Discuss one idea or example from the video which you found to be interesting. Explain why you think it is interesting and how health and wellness professionals might use that idea to promote good health habits in our communities.
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