1. Target Market
A. Who are the current and potential users of Tesla? How is it used?
B What are the current perceptions of the target market?
2. Promotion (IMC Activities)
i. Describe what types of IMC activities Tesla currently has in place, if any.
1. Advertising (print, TV, Radio)
2. Internet Advertising
3. Direct Market/e-commerce
4. Consumer Promotions
5. Personal Selling
6. Public Relations and Sponsorship
7. Other Supportive Communication Tools: P-O-P, Branding, Yellow Pages
