Both in the “The Entire History of You” and “The Quiet Sorrow of the Instagram Blogger,” we saw that changes in our expectation of privacy have shifted our expectations of the truth—in some instances we are exceedingly truthful, in others, we are selectiv
In Unit 2 we have considered our increasing reliance on technology, and its impact on our social habits, ways of communicating, relationships, and identity.
Choose from one of the three topics listed below. Your essay will be between five and seven pages, and must include the following:
o A brief introduction, that leads the reader with precision to your specific thesis. That is, not a “filler” introduction.
o A clear, decisive, stance-taking, claim-making thesis statement.
o Three subtopics, or major supporting ideas, that are argued in 3-4 paragraphs each. Remember the sequence of Claim, Evidence, Explanation as you plot each subtopic. Summarize all evidence briefly before analyzing it.
Each subtopic should have a topic sentence that both introduces the subtopic and also, as appropriate, makes connections to the previous subtopic and the thesis, so the argument builds as the paper progresses.
The evidence you present in each subtopic should be summarized factually first, including the name of the article or television show episode, as well as the author for all written pieces.
Analysis of your summarized evidence should, as we practiced in class, strongly connect the claim you are making in that particular subtopic and the evidence you are presenting to support it. Take risks with your voice and stance, so your values on the chosen topic are expressed eloquently and persuasively.
o A counterargument, placed between the second and third subtopic.
• A conclusion that acknowledges the journey the essay has taken the reader on, and that perhaps speculates as to the future in terms of the topic, or synthesizes the argument succinctly.
Amazon, Hulu, HBO, and YouTube are all competing for audiences to subscribe to their platforms. For Netflix, this will continue to develop as more companies seek to buy the latest original content exclusively for their platform (Bradshaw, 2017). 2. Digital Piracy For more than 30 content providers, including Netflix, piracy has led to 5.4 billion downloads of media content in 2016 alone. This threatens Netflix’s business model and ability to fund content in the future (Opam, 2017). The ability for viewers to get the same content basically for free is a huge potential threat for Netflix’s bottom line and ability to continue to dominate the market. SWOT Analysis: Opportunities 1. Expansion into China Difficulties with licensing has left Netflix unable to enter China through traditional means. The company must find a joint-venture to capitalize on the 500 million Chinese users who currently stream media content (Russell, 2017). 2. Partnerships in Europe To meet new European laws, Netflix can partner with the BBC and Canal Plus to gain access to a wealth of native-language European content and grow customers in local markets (Murgia & Bond, 2017). 3. Growth of technology With the growth of streaming content, Netflix must continue to come up with new ways to allow customers to access their content and provide further competitive advantages. A growing market for content is foreign-language programming. Partnerships with local-language content will help Netflix to be able to be a rival for local streaming services and help them to be a leader among this (Mintel, 2016). Get help with your essay today, from our professional essay writers! Qualified writers in the subject of marketing are ready and waiting to help you with your studies. Get help with your essay View professionally written samples Marketing Plan Focus Based on my SWOT analysis, I believe there is an opportunity to expand internationally by partnering with telecommunications companies such as Samsung to make the application readily available for customers on their devices in overseas markets. For this marketing plan, I’ve come up with an idea to incorporate the Netflix application into Android devices. This would target a particular demographic, and could help to begin to solve the issues Netflix faces internationally. The app would have early childhood development movies and songs that would help little children and as well the already existing list of unending movie for all ages. Segmentation Approach For this marketing plan, I’ve opted for a straightforward demographic approach to segmenting the market given my desire to target a specific age group. I considered a behavioral approach based on past purchase history as captured via use of the McDonald’s app. However, the app was only introduced in late 2015 and age is not captured in the registration process (unless a social media login is used). Furthermore, I don’t want to limit my audience to just existing customers. Given the broad appeal of the McDonald’s concept and its national footprint, I did not feel geographic targeting or formal psychographic targeting was needed. Target Definition My target for the Netflix K is families with young children and adolescents ranging from the age of 2 to 12 years old. An interest in learning and technology would allow for further media targeting. Positioning Statement >GET ANSWER