Consider how you feel about services you use that require you to reveal sensitive personal information and the various pros and cons to using personal computer-based applications with data on your own hard drive, Web applications with your data stored in the cloud, and professional services where your data is stored in the systems of the professional you have selected (e.g. tax preparation solutions and medical diagnostic and treatment solutions). What are the trends and how are these trends changing how we seek and obtain such services? Support your answer with specific references.