What perspective and biases does the author bring to this text?
What authority does the author have to produce this text?
What does the author do within the text to establish credibility with the audience?
Whom is the author of this text writing to?
What is the audience’s attitude towards the subject matter?
How does this attitude affect the way the author presents their message?
What does the author do to appeal to the audience’s emotions, values, or experiences?
What basic claim(s) is the author making?
What reasons and evidence does the author provide to prove the claim(s)?
How appropriate and convincing is the author’s reasoning and evidence?
