Write an essay that uses advertisements as your main source. Identify the central argument and uncover the rhetorical strategies being applied.
• The advertisements you choose should center on a cultural/ethnic/social group that is specifically identified
• What does the advertisement say about how the group lives, acts, thinks, etc.? YOU should choose ads that are compelling in their content, message, and portrayal of the specifk group.
• How does the ad use logos. Pathos. or Ethos to say something about the group? Trust in the company or product (ethos)
• Logic of the message (logos) • Emotional images or words (pathos)
• What challenges does the group identified In the ad face? Think of the cultural circumstances the group has had to respond to.
What assumptions are being made about the group in the ad?
Sample Solution
