- Mobile technology as a central component or feature of the campaign.
- Video as a central component or feature of the campaign.
- Event/conference as a central component or feature of the campaign.
- Out-of-home media as a central component or feature of the campaign.
- Social media as a central component or feature of the campaign.
- Commerce as a central component or feature of the campaign.
- Celebrity as a central component or feature of the campaign.
- Music or audio as a central component, focus or feature of the campaign.
- Unique partnerships as a central component or feature of the campaign.
- Sports as a central component or feature of the campaign.
- Pop-up strategy and tactics as a central component or feature of the campaign.
- Ecologically responsible campaign.
- Cause-relations as a central component or feature of the campaign.
- Community-focused strategy and tactics component or feature of the campaign.
- Diversity and inclusion as a central component or feature of the campaign.
Brand activations assignment
A brand activation is innovative, immersive marketing that gives consumers a unique
experience and encourages them to interact while potentially endearing brands to them.
Instructions Develop two (if working alone) or four (if a group) brand activations for your client brand
using this format:
§ Type of brand activation (see list below for suggestions and related inspiration.
§ Focus or feature of the activation
§ Description: How will it reach the target audience? How will it work/ will it engage consumers?
§ KPI: How will you evaluate its success?
Sample Solution