Types of brand activations

  1. Mobile technology as a central component or feature of the campaign.
  2. Video as a central component or feature of the campaign.
  3. Event/conference as a central component or feature of the campaign.
  4. Out-of-home media as a central component or feature of the campaign.
  5. Social media as a central component or feature of the campaign.
  6. Commerce as a central component or feature of the campaign.
  7. Celebrity as a central component or feature of the campaign.
  8. Music or audio as a central component, focus or feature of the campaign.
  9. Unique partnerships as a central component or feature of the campaign.
  10. Sports as a central component or feature of the campaign.
  11. Pop-up strategy and tactics as a central component or feature of the campaign.
  12. Ecologically responsible campaign.
  13. Cause-relations as a central component or feature of the campaign.
  14. Community-focused strategy and tactics component or feature of the campaign.
  15. Diversity and inclusion as a central component or feature of the campaign.
    Brand activations assignment
    A brand activation is innovative, immersive marketing that gives consumers a unique
    experience and encourages them to interact while potentially endearing brands to them.
    Instructions Develop two (if working alone) or four (if a group) brand activations for your client brand
    using this format:
    § Type of brand activation (see list below for suggestions and related inspiration.
    § Focus or feature of the activation
    § Description: How will it reach the target audience? How will it work/ will it engage consumers?
    § KPI: How will you evaluate its success?

Sample Solution

ACED ESSAYS