Chapter 7: Mass customization of products has become a common approach in manufacturing organizations. Explain the ways in which mass customization can be applied to service firms as well.
Chapter 7: A top executive claimed that superior management is a craft technology because the work contains intangibles (such as handling personnel, interpreting the environment, and coping with unusual situations that have to be learned through experience). If this is true, is it appropriate to teach management in a business school? Does teaching management from a textbook assume that the manager’s job is analyzable and, therefore, that formal training rather than experience is most important?
Chapter 8: Do you believe that technology will eventually enable high-level managers to do their job with little face-to-face communication?
Chapter 9: Look through several recent issues of a business magazine (Fortune, BusinessWeek, Fast Company, etc.) and find examples of 2 companies that are using approaches to busting bureaucracy. Explain the techniques that these companies are applying.
Chapter 9: Do you believe that a no growth philosophy of management should be taught in business schools?
How can/should a biblical worldview be applied?
Past researches have proven the crucial role of Facebook to social media marketers. According to Raice (2012), customers spend between 3.5 and 6 hours daily on Google, YouTube or Facebook, with Facebook having the most time spent at 6 hours average for the user (par.4). Reacting to this astonishing time commitment, brands have invested heavily on Facebook advertising, trying to make their content seen and engaged by users. Advertising spending on Facebook has risen from 1.87 billion to 3.15 billion in merely one year in 2010 (Advertising Age Staff, 2012). In his work, Eisenberg (2009) points out that surveys show that millennials spend more time online than they do with radio, television, and print, which helps explain why advertisers are so interested in online advertising and why the money advertisers spend for online advertising has been growing so substantially (p.103). Instead of banner ads, Facebook advertisements either appear on the side column of users’ news feed or in between two posts and usually include images of the merchandizes and purchase links. Nowadays, more and more Facebook advertisements are strategically matched with the users’ search history on Google or online shopping sites by algorithm, in order to maximize click-through rate (CTR). Besides, more and more businesses are allocating large budgets on the establishments and operations of brands Facebook pages, where users are able to stay up-to-date of discounts, new arrivals, events information and et cetera. As Jones et al. (2009) found, Millennials and younger generations carry the internet with them and feel at a loss if not tuned in to what is happening with friends, celebrities, or favorite retailers (par.7). Facebook is able to influence users’ purchase decisions by utilizing their social network – showing them which friends liked certain brands and what brands influencers and celebrities are currently liking. While all the data points to millennials and Facebook as paramount and inseparable subjects of investigation, existing studies are lacking and unfruitful in providing a comprehensive theoretical viewpoint of Facebook being utilized as a tool of social media marketing among millennials. Okazaki and Taylor (2013) reported that it was because it took time and was a cumulative process to develop theoretical foundations (p.58). Bolton et al. (2013) agreed and added that that few studies assessed whether there were differences within a separate cohort (p.247). As discussed above, millennials have unique purchasing behaviors generated partly from their multicultural identities, and therefore studies investigating millennials specifically are in need. Besides, Bolton et al. (2013) pointed out that past studies have focused chiefly on student population and overlooked the fact that a considerable percentage of millennials have entered the workspace and altered their purchasing behaviors accordingly (p.247). Furthermore, past researches focused on attitudes towards Facebook marketing have yielded different conclusions on the topic. Bannister et al. (2013) concluded that attitudes towards Facebook marketing communications were negative or indifferent, whereas Chandra et al. (2012) found a significantly positive behavioral propensity. Consequently, this study seeks to explore the following research questions: Firstly, what is th>GET ANSWER