Write a 5-10 page paper that addresses the following:
Briefly discuss the background of a failed (or failing) company of your choice. (within the last few years)
What caused this failure? Use as much data to support this. Cite your work.
What company (s) was able to gain market share in light of this failure?
What gap was left in the industry based on the failure of this company?
In your opinion, what could have been done to prevent this failure? Consider marketing as well as operational issues that could be addressed. Use specific comparisons to successful companies.
Sample Solution
