4P’s
The Boucher Shop
For this assignment you will market new ideas for a very busy local XYZ Butcher Shop/ Deli. This business sells everything from prepared meals, deli meats, steak, chicken, seafood and more.
So what’s more? What other types of options should XYZ Butcher Shop/ Deli carry? Vegetarian, Vegan or plain old meat and potatoes. Think outside the box, this is a very busy place, what else do people want?
For example, fire wood and s’more kits for camping and cookouts…
What are your ideas and how can the 4P’s be applied.
Product, Price, Placement and Promotion
This assignment can be categorized by the 4p’s, listed or approached in paragraph form.
Sample solution
Dante Alighieri played a critical role in the literature world through his poem Divine Comedy that was written in the 14th century. The poem contains Inferno, Purgatorio, and Paradiso. The Inferno is a description of the nine circles of torment that are found on the earth. It depicts the realms of the people that have gone against the spiritual values and who, instead, have chosen bestial appetite, violence, or fraud and malice. The nine circles of hell are limbo, lust, gluttony, greed and wrath. Others are heresy, violence, fraud, and treachery. The purpose of this paper is to examine the Dante’s Inferno in the perspective of its portrayal of God’s image and the justification of hell.
In this epic poem, God is portrayed as a super being guilty of multiple weaknesses including being egotistic, unjust, and hypocritical. Dante, in this poem, depicts God as being more human than divine by challenging God’s omnipotence. Additionally, the manner in which Dante describes Hell is in full contradiction to the morals of God as written in the Bible. When god arranges Hell to flatter Himself, He commits egotism, a sin that is common among human beings (Cheney, 2016). The weakness is depicted in Limbo and on the Gate of Hell where, for instance, God sends those who do not worship Him to Hell. This implies that failure to worship Him is a sin.
God is also depicted as lacking justice in His actions thus removing the godly image. The injustice is portrayed by the manner in which the sodomites and opportunists are treated. The opportunists are subjected to banner chasing in their lives after death followed by being stung by insects and maggots. They are known to having done neither good nor bad during their lifetimes and, therefore, justice could have demanded that they be granted a neutral punishment having lived a neutral life. The sodomites are also punished unfairly by God when Brunetto Lattini is condemned to hell despite being a good leader (Babor, T. F., McGovern, T., & Robaina, K. (2017). While he commited sodomy, God chooses to ignore all the other good deeds that Brunetto did.
Finally, God is also portrayed as being hypocritical in His actions, a sin that further diminishes His godliness and makes Him more human. A case in point is when God condemns the sin of egotism and goes ahead to commit it repeatedly. Proverbs 29:23 states that “arrogance will bring your downfall, but if you are humble, you will be respected.” When Slattery condemns Dante’s human state as being weak, doubtful, and limited, he is proving God’s hypocrisy because He is also human (Verdicchio, 2015). The actions of God in Hell as portrayed by Dante are inconsistent with the Biblical literature. Both Dante and God are prone to making mistakes, something common among human beings thus making God more human.
To wrap it up, Dante portrays God is more human since He commits the same sins that humans commit: egotism, hypocrisy, and injustice. Hell is justified as being a destination for victims of the mistakes committed by God. The Hell is presented as being a totally different place as compared to what is written about it in the Bible. As a result, reading through the text gives an image of God who is prone to the very mistakes common to humans thus ripping Him off His lofty status of divine and, instead, making Him a mere human. Whether or not Dante did it intentionally is subject to debate but one thing is clear in the poem: the misconstrued notion of God is revealed to future generations.
References
Babor, T. F., McGovern, T., & Robaina, K. (2017). Dante’s inferno: Seven deadly sins in scientific publishing and how to avoid them. Addiction Science: A Guide for the Perplexed, 267.
Cheney, L. D. G. (2016). Illustrations for Dante’s Inferno: A Comparative Study of Sandro Botticelli, Giovanni Stradano, and Federico Zuccaro. Cultural and Religious Studies, 4(8), 487.
Verdicchio, M. (2015). Irony and Desire in Dante’s” Inferno” 27. Italica, 285-297.
Sample Answer
Sample Answer
The 4 Ps: Marketing New Ideas for XYZ Butcher Shop/Deli
Product Expansion: Catering to Diverse Preferences
To cater to the diverse preferences of customers, XYZ Butcher Shop/Deli should consider expanding its product offerings beyond traditional meat and potatoes. By including options such as vegetarian and vegan items, the business can tap into a growing market segment and attract customers who follow plant-based diets. This expansion could include a range of plant-based deli meats, prepared meals, and even vegan-friendly desserts. By offering a wider variety of options, XYZ Butcher Shop/Deli can ensure that it caters to the needs and tastes of a broader customer base.
Price Strategy: Competitive Pricing and Value Proposition
When it comes to pricing, XYZ Butcher Shop/Deli should adopt a competitive strategy that takes into account the quality of its products and the value it provides to customers. While maintaining reasonable prices for its traditional meat products, the shop should also offer affordable options for vegetarian and vegan items. This can help attract customers who are price-conscious and looking for value in their food choices. Additionally, offering package deals or discounts on bulk purchases can encourage customers to explore new products and increase their overall spend at the shop.
Placement: Convenience and Online Presence
To ensure maximum accessibility for its customers, XYZ Butcher Shop/Deli should focus on convenient placement strategies. This includes having multiple locations or strategically locating the shop near residential areas, offices, or popular shopping centers. Moreover, embracing an online presence through an e-commerce website or partnering with food delivery platforms can further enhance convenience and reach a wider audience. By offering online ordering and delivery services, XYZ Butcher Shop/Deli can cater to busy individuals who prefer the convenience of having their groceries delivered to their doorstep.
Promotion: Engaging Marketing Campaigns
To promote its expanded product offerings and attract new customers, XYZ Butcher Shop/Deli should invest in engaging marketing campaigns. This can include both traditional and digital marketing methods. Traditional methods may include distributing flyers, sponsoring community events, or advertising in local newspapers. However, leveraging digital platforms such as social media, email marketing, and targeted online ads can have a broader reach and engage a wider audience. Engaging with customers through interactive content, sharing recipes featuring their products, and offering special promotions or discounts can create buzz around the shop and build customer loyalty.
In conclusion, by expanding its product offerings to include vegetarian and vegan options, adopting competitive pricing strategies, ensuring convenient placement, and investing in engaging marketing campaigns, XYZ Butcher Shop/Deli can successfully cater to the diverse preferences of its customers while attracting new ones. The 4 Ps – Product, Price, Placement, and Promotion – provide a framework for implementing these ideas effectively and maximizing the shop’s potential for growth and success.
