Develop a marketing plan (report format) to roll out a amended product
Building upon the work completed in your previous assignment ( Nespresso), you are required to suggest either: an entirely new product that can be introduced to the market; an alteration to an existing product. In doing so, it is expected that you will:
1. Clearly identify the business vision and mission;
2. Clearly understand the current market situation of the or consider opportunities and threats for the future;
3. Determine marketing objectives that will assist the organisation in moving further towardits business vision and mission;
4. Develop a high-level marketing plan that provides an outline for the company to follow. There will be 5 sections.
Section 1 Identify Business Vision and Mission (suggested word count: 100 words)
Section 2 Conduct a Marketing Audit (suggested word count: 400 words)
Section 3 Determine Marketing Objectives (suggested word count:250 words
Section 4 Develop a High-Level Marketing Plan (suggested word count: 1000 wordsSection 5 Conclusion
Sample solution
Dante Alighieri played a critical role in the literature world through his poem Divine Comedy that was written in the 14th century. The poem contains Inferno, Purgatorio, and Paradiso. The Inferno is a description of the nine circles of torment that are found on the earth. It depicts the realms of the people that have gone against the spiritual values and who, instead, have chosen bestial appetite, violence, or fraud and malice. The nine circles of hell are limbo, lust, gluttony, greed and wrath. Others are heresy, violence, fraud, and treachery. The purpose of this paper is to examine the Dante’s Inferno in the perspective of its portrayal of God’s image and the justification of hell.
In this epic poem, God is portrayed as a super being guilty of multiple weaknesses including being egotistic, unjust, and hypocritical. Dante, in this poem, depicts God as being more human than divine by challenging God’s omnipotence. Additionally, the manner in which Dante describes Hell is in full contradiction to the morals of God as written in the Bible. When god arranges Hell to flatter Himself, He commits egotism, a sin that is common among human beings (Cheney, 2016). The weakness is depicted in Limbo and on the Gate of Hell where, for instance, God sends those who do not worship Him to Hell. This implies that failure to worship Him is a sin.
God is also depicted as lacking justice in His actions thus removing the godly image. The injustice is portrayed by the manner in which the sodomites and opportunists are treated. The opportunists are subjected to banner chasing in their lives after death followed by being stung by insects and maggots. They are known to having done neither good nor bad during their lifetimes and, therefore, justice could have demanded that they be granted a neutral punishment having lived a neutral life. The sodomites are also punished unfairly by God when Brunetto Lattini is condemned to hell despite being a good leader (Babor, T. F., McGovern, T., & Robaina, K. (2017). While he commited sodomy, God chooses to ignore all the other good deeds that Brunetto did.
Finally, God is also portrayed as being hypocritical in His actions, a sin that further diminishes His godliness and makes Him more human. A case in point is when God condemns the sin of egotism and goes ahead to commit it repeatedly. Proverbs 29:23 states that “arrogance will bring your downfall, but if you are humble, you will be respected.” When Slattery condemns Dante’s human state as being weak, doubtful, and limited, he is proving God’s hypocrisy because He is also human (Verdicchio, 2015). The actions of God in Hell as portrayed by Dante are inconsistent with the Biblical literature. Both Dante and God are prone to making mistakes, something common among human beings thus making God more human.
To wrap it up, Dante portrays God is more human since He commits the same sins that humans commit: egotism, hypocrisy, and injustice. Hell is justified as being a destination for victims of the mistakes committed by God. The Hell is presented as being a totally different place as compared to what is written about it in the Bible. As a result, reading through the text gives an image of God who is prone to the very mistakes common to humans thus ripping Him off His lofty status of divine and, instead, making Him a mere human. Whether or not Dante did it intentionally is subject to debate but one thing is clear in the poem: the misconstrued notion of God is revealed to future generations.
References
Babor, T. F., McGovern, T., & Robaina, K. (2017). Dante’s inferno: Seven deadly sins in scientific publishing and how to avoid them. Addiction Science: A Guide for the Perplexed, 267.
Cheney, L. D. G. (2016). Illustrations for Dante’s Inferno: A Comparative Study of Sandro Botticelli, Giovanni Stradano, and Federico Zuccaro. Cultural and Religious Studies, 4(8), 487.
Verdicchio, M. (2015). Irony and Desire in Dante’s” Inferno” 27. Italica, 285-297.
Sample Answer
Sample Answer
Marketing Plan Report: Introducing an Amended Product for Nespresso
Section 1: Identify Business Vision and Mission
Vision: To become the leading provider of premium coffee experiences worldwide.
Mission: To delight customers with exceptional coffee quality, sustainability practices, and innovative brewing technologies.
Section 2: Conduct a Marketing Audit
Current Market Situation
– Strengths: Strong brand reputation, quality coffee products, sustainable practices.
– Weaknesses: Limited product range, competition from traditional coffee brands.
– Opportunities: Growing demand for specialty coffee, expansion into new markets.
– Threats: Intense competition, changing consumer preferences, economic uncertainties.
SWOT Analysis
– Strengths: Established brand presence, loyal customer base, sustainable sourcing practices.
– Weaknesses: Limited product variety, high pricing compared to competitors.
– Opportunities: Expansion into emerging markets, introducing new product lines.
– Threats: Intense competition from new entrants, shifting consumer trends towards health-conscious choices.
Section 3: Determine Marketing Objectives
Marketing Objectives
1. Introduce a new line of organic and single-origin coffee pods to cater to health-conscious consumers.
2. Expand market presence in emerging markets through strategic partnerships and distribution channels.
3. Increase customer engagement through personalized marketing campaigns and loyalty programs.
Section 4: Develop a High-Level Marketing Plan
Product Strategy
– Launch a new series of organic and single-origin coffee pods to appeal to health-conscious consumers seeking premium coffee experiences.
Pricing Strategy
– Position the new product line at a slightly higher price point to emphasize quality and sustainability.
Distribution Strategy
– Expand distribution channels through partnerships with upscale grocery stores, online retailers, and boutique cafes.
Promotion Strategy
– Implement an integrated marketing campaign focusing on the organic nature and unique flavors of the new coffee pods.
– Utilize social media, influencer partnerships, and personalized email marketing to engage customers.
Digital Marketing Plan
– Enhance the Nespresso website with an interactive tool to help customers find their perfect coffee match based on flavor preferences.
– Launch targeted online ads and social media campaigns to drive awareness and conversions.
Customer Retention Strategy
– Introduce a loyalty program offering exclusive benefits, discounts, and limited-edition products for repeat customers.
– Collect feedback through surveys and reviews to continually improve products and customer experience.
Section 5: Conclusion
In conclusion, by introducing an amended product line of organic and single-origin coffee pods, Nespresso can capitalize on the growing demand for premium, sustainable coffee options. With a strategic marketing plan focusing on product differentiation, distribution expansion, customer engagement, and digital initiatives, Nespresso can further solidify its position as a leader in the global coffee market while staying true to its vision and mission of delivering exceptional coffee experiences.
