If you are the public relations director at AT&T how do you continue and enhance this campaign in 2016? What public relations objectives will you set for the campaign and what public relations programs will you plan? Please explain how you determine these objectives and programs. In other words, what makes you choose these objectives and programs over others.
Sample solution
Dante Alighieri played a critical role in the literature world through his poem Divine Comedy that was written in the 14th century. The poem contains Inferno, Purgatorio, and Paradiso. The Inferno is a description of the nine circles of torment that are found on the earth. It depicts the realms of the people that have gone against the spiritual values and who, instead, have chosen bestial appetite, violence, or fraud and malice. The nine circles of hell are limbo, lust, gluttony, greed and wrath. Others are heresy, violence, fraud, and treachery. The purpose of this paper is to examine the Dante’s Inferno in the perspective of its portrayal of God’s image and the justification of hell.
In this epic poem, God is portrayed as a super being guilty of multiple weaknesses including being egotistic, unjust, and hypocritical. Dante, in this poem, depicts God as being more human than divine by challenging God’s omnipotence. Additionally, the manner in which Dante describes Hell is in full contradiction to the morals of God as written in the Bible. When god arranges Hell to flatter Himself, He commits egotism, a sin that is common among human beings (Cheney, 2016). The weakness is depicted in Limbo and on the Gate of Hell where, for instance, God sends those who do not worship Him to Hell. This implies that failure to worship Him is a sin.
God is also depicted as lacking justice in His actions thus removing the godly image. The injustice is portrayed by the manner in which the sodomites and opportunists are treated. The opportunists are subjected to banner chasing in their lives after death followed by being stung by insects and maggots. They are known to having done neither good nor bad during their lifetimes and, therefore, justice could have demanded that they be granted a neutral punishment having lived a neutral life. The sodomites are also punished unfairly by God when Brunetto Lattini is condemned to hell despite being a good leader (Babor, T. F., McGovern, T., & Robaina, K. (2017). While he commited sodomy, God chooses to ignore all the other good deeds that Brunetto did.
Finally, God is also portrayed as being hypocritical in His actions, a sin that further diminishes His godliness and makes Him more human. A case in point is when God condemns the sin of egotism and goes ahead to commit it repeatedly. Proverbs 29:23 states that “arrogance will bring your downfall, but if you are humble, you will be respected.” When Slattery condemns Dante’s human state as being weak, doubtful, and limited, he is proving God’s hypocrisy because He is also human (Verdicchio, 2015). The actions of God in Hell as portrayed by Dante are inconsistent with the Biblical literature. Both Dante and God are prone to making mistakes, something common among human beings thus making God more human.
To wrap it up, Dante portrays God is more human since He commits the same sins that humans commit: egotism, hypocrisy, and injustice. Hell is justified as being a destination for victims of the mistakes committed by God. The Hell is presented as being a totally different place as compared to what is written about it in the Bible. As a result, reading through the text gives an image of God who is prone to the very mistakes common to humans thus ripping Him off His lofty status of divine and, instead, making Him a mere human. Whether or not Dante did it intentionally is subject to debate but one thing is clear in the poem: the misconstrued notion of God is revealed to future generations.
References
Babor, T. F., McGovern, T., & Robaina, K. (2017). Dante’s inferno: Seven deadly sins in scientific publishing and how to avoid them. Addiction Science: A Guide for the Perplexed, 267.
Cheney, L. D. G. (2016). Illustrations for Dante’s Inferno: A Comparative Study of Sandro Botticelli, Giovanni Stradano, and Federico Zuccaro. Cultural and Religious Studies, 4(8), 487.
Verdicchio, M. (2015). Irony and Desire in Dante’s” Inferno” 27. Italica, 285-297.
Sample Answer
Sample Answer
Public Relations Strategies for AT&T in 2016
As the Public Relations Director at AT&T, it is imperative to create a robust and effective campaign to maintain the company’s position as a leader in the telecommunications industry. Building on the existing strategies, the focus for 2016 should be on enhancing customer engagement, promoting innovation, and showcasing corporate social responsibility initiatives.
Thesis Statement
In order to continue and enhance AT&T’s public relations campaign in 2016, the company should focus on strengthening customer relationships, highlighting technological advancements, and emphasizing community involvement. By setting objectives that prioritize these areas and planning programs that reflect these priorities, AT&T can effectively engage its target audience and maintain a positive brand image.
Setting Public Relations Objectives
1. Customer Engagement: One of the key objectives for the campaign should be to enhance customer engagement through personalized communication and interactive initiatives. This will help in building brand loyalty and increasing customer satisfaction.
2. Innovation Showcase: Another important objective would be to highlight AT&T’s technological innovations and advancements. By showcasing the company’s commitment to cutting-edge technology, AT&T can position itself as a forward-thinking industry leader.
3. Community Involvement: AT&T should also focus on promoting its corporate social responsibility programs and initiatives. By actively participating in community service projects and supporting social causes, the company can demonstrate its commitment to making a positive impact beyond just business operations.
Planning Public Relations Programs
1. Customer Appreciation Campaigns: Implementing personalized communication strategies such as targeted emails, social media interactions, and exclusive offers for loyal customers can help strengthen relationships and increase customer retention.
2. Innovation Showcases: Organizing events or webinars to showcase AT&T’s latest technological advancements like 5G implementation, IoT solutions, or sustainability efforts can generate positive media coverage and industry recognition.
3. Community Outreach Programs: Partnering with local organizations for volunteer activities, initiating environmental sustainability projects, or supporting educational initiatives can create a positive brand image and foster goodwill within the community.
Rationale for Choosing Objectives and Programs
The selected objectives and programs are chosen based on their alignment with AT&T’s core values, market trends, and consumer expectations. Customer engagement is prioritized to ensure long-term loyalty and advocacy. Highlighting innovation reflects AT&T’s commitment to staying ahead in a competitive market. Community involvement showcases the company’s dedication to social responsibility, which resonates well with today’s socially conscious consumers.
