5 questions that each require 4 paragraphs to answer. The attached file is the primary reference, outside references should also be used.

  1. What is PepsiCo’s corporate strategy? Briefly identify the business strategies that PepsiCo is using in each of its consumer business segments in 2015? (minimum requirements: 4+ paragraphs)
  2. What is your assessment of the long-term attractiveness of the industries represented in PepsiCo’s business portfolio? Hint: Use exhibit 6 and 7 to follow the trend in growth for the different industries. (minimum requirements: 4+ paragraphs)
  3. Does PepsiCo’s portfolio exhibit good strategic fit? What value-chain match-ups do you see? What opportunities for skills transfer, cost-sharing, or brand sharing do you see (include detailed analysis for each VC match-up-separate each)? (minimum requirements: 4+ paragraphs)
  4. What strategic actions should Indra Nooyi (Chairman) and the new leadership take to sustain the corporation’s impressive financial and market performance? What other strategic actions should be pursued by corporate level management? (minimum requirements: 4+ paragraphs)
  5. Do you believe Pepsico is exhibiting good ethical standards? What school of thought do you believe they follow in terms of ethical standards? Provide examples. How do they practice Corporate Social Responsibility/Sustainability? Provide examples. (minimum requirements: 4+ paragraphs)

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