Information technology has dramatically changed business structures, productivity, operations, and
communications. In this discussion, you identify social media marketing resources available to businesses
and describe the opportunities and challenges they present.
INSTRUCTIONS – USE THE NUMBERS IN THE INSTRUCTIONS TO ORGANIZE YOUR POST AND ENSURE
THAT YOU MEET ALL REQUIREMENTS.
Select a social media site that is appropriate for marketing products, and determine and focus on one
specific element of that site. Present a complete explanation of how to use and manage that element. Each
student’s post must present a unique and different strategy.
Create a preliminary marketing plan for a business to implement the social media tool selected that
demonstrates the use of all 4Ps of marketing in her business (i.e., product, place, price, promotion). Be as
specific as possible so that it is clear how a business can implement your idea immediately.
Summarize your recommended marketing strategy for the social media tool you are addressing based on
the 4Ps of marketing NOTE: Select a site other than FACEBOOK. Do not duplicate a classmate’s site.
There are over 60 social media sites so this is not a problem.
Sample Solution
