The coursework will be a 2500 word individual report based on a strategic review of an organization (a list
of organizations is provided below)
The list of companies is:
Tesco, British Airways (BA), Mc Donald’s, Philips Electronics, Daimler Benz, Toyota, Marks & Spencer,
British Telecom (BT), Rio Tinto.
It may be possible & or necessary, for some of these companies, to choose one part of the company (eg. a
business unit, brand or location / geography).
Sample Solution
