Project: Create a Business Plan & Marketing Plan
- Using what you learned in Chapter 4, create a Business & Marketing Plan for a fictitious agricultural
business. Your answers to each component will demonstrate your understanding of each category.
a. Name your fictitious agricultural business.
b. Define your firm’s purpose (pg 61): a clear, concise statement that explains what your company does (what
consumer need you to intend to fill)
c. Define your firm’s objective (pg 62): how the firm will accomplish the purpose. This has to do with the
efficient, effective, and profitable satisfaction of your customer’s needs.
i. Consider: - What is your business?
- Who are your customers?
- What is “value” to your customers? (
- What will your business be?
- What should your business be?
- Create a Marketing Plan with the following components: (pgs 64-66)
3.
a. The Market Situation
b. The Product Situation
c. The Competitive Situation
d. The Distribution Situation
e. The Macroeconomic Situation
f. Opportunities and Threats Analysis
g. Strengths and Weaknesses Analysis
h. Issues Analysis
i. Financial and Marketing Objectives
j. Identification of Target Markets
k. Product Positioning
l. Size of the Product Line
m. The Number and Type of Distribution Outlets
n. The Size and Type of SalesForce
o. The Level and Quality of Service
p. Advertising (2 pts)
q. Sales Promotion
r. Research & Development
s. Market Research
Sample Solution
