Describe and explain eloquently the following concepts and the contributions of the individuals in explaining those concepts below:
Elihu Katz
Uniform Effects Model
Straight-line effect of media
Typology
Parasocial relationship
Discussion Questions
Also, after , answer the following questions:
1/How did you use media, if at all, last night? What other options did your media use compete with?
2/Do you know why—or could you explain—why you choose to use a specific medium?
3/Do you think people can accurately explain their reasons or motives when it comes to media use?
4/Do men and women use media for similar reasons or are there gender-specific rationales for our media use?
5/Assuming the theory is true and people are motivated to use media to meet a certain need, is there also a parallel rationale for non-media use?
Sample Solution
