Branding, Funnels, and Pricing Activity

What is your personality type (… )? How will your skills help a team?

NOTE: The personality test takes about 10-15 minutes to complete.


You and your team are back at it again and have been asked by a wealthy management group to start a retail store of your choice that has both a brick and mortar presence in Fremont (a physical store where people can shop) and an online store.

What will you be selling in your store?


What kind of competition will you have for your in-person store, if any?

Why will your team have a better offering than other in-store options?

What kind of competition will you have for your online store?


What segments will you be interested in reaching out to? Remember to be specific about this–you might even be able to reference your personality test.

What kind of targeting strategy will you have?

Why will those consumers pick your brand over other options (positioning)?


As your team thinks about the kind of store you want to own and what you want to represent. What values does your company have (…)

What kind of voice do you want to use with your customers? For instance, Wendy’s is very fun and snarky on social media, but that doesn’t work for every brand.


Just like we have personality types for individual consumers, we have personalities for brands.

Explore the brand archetypes here (12 to pick from) ( ) by reading the content and/or watching the video associated with each one and select a primary archetype and a secondary one (best fit and second best fit) that align with your company. List them here:

Why did you pick those?


Draw a logo that represents your company based on your values, your archetype, and other factors. We’re not evaluating anything on your art abilities, but we are interested in seeing what you come up with. Feel free to include your company name if you feel like that would be helpful.


What kinds of marketing activities will you do to help make people aware (remember: you’re brand new!) of your business to shop either in-person or online?

Sample Solution