The purpose of this assignment is to compare key types of marketing information including internal data,
competitive intelligence, and marketing research and how they influence the marketing strategy, explain the
role of marketing research in helping organizations understand and reach customers, and discuss why
marketing metrics can provide necessary information to marketers. Once you complete this assignment you
will complete MLOs 4.4, 5.5, and 9.2.
In this exercise, read through the situational overview below. Using the information presented in Module 4,
answer the following questions. Your answers should use a 12 point font, be double spaced, and use APA
formatting to cite references on the last page of your assignment (if you use any external sources). It should be
submitted as a Word or PDF document.
The following case study summarizes the results of research for a potential new product – lavender flavored ice
cream. An outside research firm conducted a randomized taste test to learn more about what consumers
thought. The goal was to learn whether consumers liked the product as is or if the formula of the product
needed to be changed prior to launch. Take some time to analyze the findings of the taste-test to help you
determine if you think the product is ready as it is currently produced. The firm conducted the test with 1,000
participants with both genders included and a variety of ages (between 7-55). The respondents tasted the
proposed lavender ice cream and an unbranded competitor ice-cream with a similar flavor profile.
Product A – proposed lavender ice cream
Product B – competitor ice cream
Question Results Scale
How much did you like Product A? 3.2 1-5
How much did you like Product B? 3.9 1-5
Did you prefer Product A? 40% Out of 100%
Did you prefer Product B? 60% Out of 100%
How would you rate the taste of Product A? 5.1 1-7
How would you rate the design of Product A? 2.9 1-7
How would you rate the boldness of Product A? 4.2 1-7
How would you rate the smell of Product A? 6.0 1-7
Would you buy Product A if it was available in the store? Yes = 25% Yes / No
How often would you buy Product A if it was available in the store? Every 2 weeks Daily, Weekly, Quarterly,
Answer the following questions:
Which of the two products did the participants prefer based on the indicators above?
What are the strongest positive preferences for Product A? What are the biggest negatives?
What are some other questions that should have been included in the research study? List three additional
What would you do if you had to make the decision to launch the product or to reformulate it? Why?
Explain why this type of research is important for marketers when they are launching new products in the
name of the book if needed is Principles of Marketing (Waymaker Bundle)
Edition: Ivy Tech
Publisher: Lumen Learning
"Cybercrime" consolidates the expression "wrongdoing" with the root "digital" from "robotic", from the Greek, "kubernan", which intends to lead or administer. The "digital" condition incorporates all types of advanced exercises, paying little mind to whether they are led through systems and without fringes. This broadens the past term "PC wrongdoing" to include violations perpetrated utilizing the Internet, every single advanced wrongdoing, and wrongdoings including media communications systems. This later wording spreads a wide assortment of features, prompting various methodologies, contingent upon the prevailing society of the specialists, causing it to show up either diminished or extended, in various measurements, managing rising issues that likewise mirror its decent variety. Digital wrongdoing is one of the most widely recognized trendy expressions nowadays, the cases and the episodes of cybercrime sound crazy in some cases digital culprits show all their cruelty by the digital violations they perpetrate, before we proceed to comprehend what is a digital wrongdoing, we will know the importance of a wrongdoing. Wrongdoing, in whatever structures it is, legitimately or in a roundabout way, consistently influences the general public. In this day and age, there is gigantic increment in the utilization of Internet in each field of the general public and because of this expansion in use of Internet, various new violations have developed. Such wrongdoings where utilization of PCs combined with the utilization of Internet is included are comprehensively named as Cyber Crimes. Nowadays' PC and web become extremely important and valuable for our every day life. Today the web is the extraordinary go between of our lives. In present days individuals can get data, store data and offer data through the web. Back 20's years after the fact there was approx.100000 individuals utilizes web however now around 3,405,518,376 individuals are surf the net far and wide. The becoming quickest universe of web is known as digital world. Today digital world are quickest moving and high innovation world. Asian nations are most employments of web on the planet. In Asia locale India has rank top two web clients nation, so India is the quickest developing nation. Today web turns into the foundation of social and financial world. Clients can get to the web whenever from anyplace yet through the web numerous illicit works may done. Today E-mail and site is the most proficient method for information correspondence. Digital violations are innovation based wrongdoings and the PC or web itself can be utilized as a weapon or intends to do such violations unreservedly. They are sorted out and professional wrongdoings like digital fakes, hacking, information robbery, phishing, fraud and so on. Digital violations are carried out with the assistance of innovation and digital crooks have profound comprehension of innovation. Truth be told, digital culprits are technocrats who comprehend the complexities of data innovation. Cybercrimes don't think about any limits or regional obstructions. As indicated by Information Technology Act, 2000 Cyber Crime is "the demonstrations that are deserving of the Information Technology Act". It isn't comprehensive as the Indian Penal Code likewise covers numerous digital violations, for example, email parodying and digital maligning, sending, undermining messages. This work tries to characterize the idea of digital wrongdoing, recognize explanations behind digital wrongdoing, how it tends to be annihilated, take a gander at those included and the purposes behind their inclusion, we would see how best to identify a criminal mail taking everything into account, proffer proposals that would help in checking the expanding pace of digital violations and crooks. History of cybercrime: The main recorded digital wrongdoing occurred in the year 1820.in 1820, Joseph Marie Jacquard, a material maker in France, delivered the loom. This gadget permitted the reiteration of a progression of steps in the weaving of extraordinary textures. This brought about a dread among Jacquard's workers that their customary business and occupation were being undermined. They submitted demonstrations of treachery to demoralize Jacquard from further utilization of the new innovation. This is the principal record of digital wrongdoing. Digital wrongdoing meaning: Digital wrongdoing by definition is any unsafe demonstration perpetrated from or against a PC or system, it varies as indicated by McConnell International, "from most earthbound violations in four different ways: they are anything but difficult to figure out how to submit, they require barely any assets comparative with the potential harms caused, they can be submitted in a locale without being physically present in it and fourthly, they are frequently not plainly illicit." Another definition given by the Director of Computer Crime Research Center (CCRC) during a meeting on the 27th April, 2004, is that "digital wrongdoing ('PC wrongdoing') is any illicit conduct coordinated by methods for electronic tasks that objectives the security of PC frameworks and the information handled by them." generally, digital wrongdoing is wrongdoing carried out in a virtual space and a virtual space is formed such that data about people, objects, realities, occasions, marvels or procedures are spoken to in scientific, image or some other way and moved through neighborhood and worldwide systems From the abovementioned, we can conclude that digital wrongdoing has to do with destroying of devastation on PC information or systems through block attempt, obstruction or obliteration of such information or frameworks. It includes perpetrating wrongdoing against PC frameworks or the utilization of the PC in carrying out violations. Kinds of digital assault: Programmer: programmer is an unapproved client who endeavors to or accesses a data framework. Hacking is a wrongdoing regardless of whether there is no obvious harm to the framework, since it is an attack in to the protection of information. Email parodying and E-mail shelling: A mock email is one that seems to begin from one source yet really has been sent from another source. This can likewise be named as E-Mail fashioning. For this situation, the objective of the aggressor is to interfere with the injured individual's email administration by sending him an enormous number of messages. Space commandeering: It is the demonstration of changing the enlistment of an area name without the consent of its unique registrant. Programming robbery: Many individuals don't believe programming robbery to be burglary. They could never take a rupee from somebody yet would not reconsider before utilizing pilfered programming. There is a typical recognition among ordinary PC clients to not think about programming as property. This has prompted programming theft turning into a prospering business. The product privateer sells the pilfered programming in physical media as a rule CD ROM through a nearby system of vendors. Digital sex entertainment: This would incorporate explicit sites; obscene magazines delivered utilizing PCs (to distribute and print the material) and the Internet (to download and transmit obscene pictures, photographs, compositions and so on). Late Indian occurrences rotating around digital erotic entertainment incorporate the Air Force Balbharati School case. An understudy of the Air Force Balbharati School, Delhi, was prodded by the entirety of his colleagues for having a scarred face. Tired of the savage jokes, he chose to turn the tables on his tormentors. He checked photos of his cohorts and educators, transformed them with bare photos and put them up on a site that he transferred on to a free web facilitating administration. It was simply after the dad of one of the class young ladies included on the site protested and stopped a grievance with the police that any move was made. In another occurrence, in Mumbai a Swiss couple would accumulate ghetto youngsters and afterward would constrain them to show up for indecent photos. They would then transfer these photos to sites uniquely intended for pedophiles. The Mumbai police captured the couple for sex entertainment. Data fraud: It essentially alludes to misrepresentation or cheat others by make their off-base character of others. It includes taking cash or getting different advantages by claiming to another person Information Technology (Amendment)Act, 2008, wrongdoing of data fraud under Section 66-C.Whoever, deceitfully or unscrupulously utilize the electronic mark, secret phrase or some other special recognizable proof component of some other individual, known as wholesale fraud For which criminal will be rebuffed with detainment of either portrayal for a term which may stretch out to three years and will likewise be at risk to fine which may reach out to rupees one lakh. Digital wrongdoing cases in India: Pune Citibank Emphasis call focus misrepresentation: It is an instance of sourcing designing. US $ 3, 50,000 from City financial balances of four US clients were deceptively moved to counterfeit records in Pune, through web. A few workers of a call focus picked up the certainty of the US clients and acquired their PIN numbers under the pretense of helping the clients out of troublesome circumstances. Later they utilized these numbers to submit misrepresentation. Most noteworthy security wins in the call focuses in India as they realize that they will lose their business. The call focus representatives are looked at when they go in thus they can't duplicate down numbers and in this manner they couldn't have noticed these down. They probably recalled these numbers, gone out promptly to a digital bistro and got to the Citibank records of the clients. All records were opened in Pune and the clients griped that the cash from their records was moved to Pune accounts and that is the manner by which the crooks were followed. Police has had the option to demonstrate the genuineness of the call focus and has solidified the records where the cash was moved.>GET ANSWER