Performing a Cluster Analysis

This business case is using a data set and unsupervised method of determining derived information for a client heavily engaged in charity contributions. The client is wanting to determine if there are clear segregation points in terms of amounts contributed over a...

Commercialization.

Define commercialization. Explain the two important issues that a company must decide during this stage.What is customer value-based pricing? Describe the two types of value- based pricingWhat is a demand curve? Why is it useful to marketers?With reference to the...

Social commerce.

Write a research paper about social commerce.Factors (Social Support and Social Constructs) affect trust in seller and then trust influence on behavioral intentions. Sample Solution

e-commerce websites

Visit two e-commerce websites of your choice, and apply the social marketing process model (outlined in book) to both. Critically compare and contrast the effectiveness of these sites in terms of the dimensions of the social marketing process. Address the questions...

Capital budgeting decision model

The purpose of this assignment is to allow the students to become familiar with and practice the measurement of Net Present Value (NPV), payback, and Weighted Average Cost of Capital (WACC) using Microsoft Excel. Assignment Steps Resources: Microsoft® Excel®, Capital...

Consumer needs and wants

The ABC Shoe Company has asked your team to create a design document of a running shoe that is based on the needs and wants of the consumer for the production department. You will need to determine how to effectively gather the customer needs and wants so that they...