1. Define commercialization. Explain the two important issues that a company must decide during this stage.
  2. What is customer value-based pricing? Describe the two types of value- based pricing
  3. What is a demand curve? Why is it useful to marketers?
  4. With reference to the different types of markets, compare pure competition with monopolistic competition.
  5. Refer to the Trader Joe’s case in chapter nine. Is Trader Joe?s pricing strategy sustainable? Explain.

Sample Solution