- Define commercialization. Explain the two important issues that a company must decide during this stage.
- What is customer value-based pricing? Describe the two types of value- based pricing
- What is a demand curve? Why is it useful to marketers?
- With reference to the different types of markets, compare pure competition with monopolistic competition.
- Refer to the Trader Joe’s case in chapter nine. Is Trader Joe?s pricing strategy sustainable? Explain.
Sample Solution
