Marketing decision.

  Discuss with your classmates the topic of your first marketing decision. Before you can make your first marketing decision, you need to understand who your customer is. In the lesson from this week, the following statement was made: The customer is the most...

Guaranteeing Fair Treatment

        Being in the laundry and cleaning business, the Carters feel strongly about not allowing employees to smoke, eat, or drink in their stores. Jennifer was therefore surprised to walk into a store and find two employees eating lunch at the...

Succession planning

        Many leaders in organizations either do not believe in succession planning or do not follow-through with the succession plan initiative. Your goal is to help build/create a high-level leadership succession plan to convince the executive...