Marketing Plan

  Analyze an organization’s value proposition. Distinguish factors that influence buyer behavior. Assess branding strategies for achieving marketing goals. Evaluate current and emerging digital marketing strategies. Determine the success of marketing campaigns...

The Role of Marketing Research in Global Market Success

    The Role of Marketing Research in Global Market Success Oreos global success is often attributed to its ability to adapt marketing campaigns for different cultures. For example, in China, Oreo modified the sweetness of its cookies and launched an...

Analysis of Nonprofit-Corporate Partnerships

  Some well-known nonprofitcorporate partnerships are listed below. In each case, what do you think is the logic behind the relationship? In other words, why does this relationship make sense? What may be the principal benefits that each party receives as a...