by Dan | Mar 11, 2023 | Marketing
For a service organisation of your choice, critically discuss the extent and nature of its competitive advantage, how this has been created and how sustainable it is likely to be in the long-term. In addressing this task you should discuss: i. The nature,...
by Dan | Mar 10, 2023 | Marketing
1. How is Alibaba seeking to facilitate each stage in the B2B buying process? 2. What methods is Alibaba using to build its B2B relationships? What other methods might it try to expand its reach even further? 3. Can a competitor beat Amazon by competing...
by Belinder | Mar 6, 2023 | Marketing, sociology
The idea that transactions in a marketplace work like an invisible hand is to some extent the idea that when a person chooses to buy an item at a given price, they are happy with the deal. There is no coercion. If the person...
by Dan | Mar 6, 2023 | Marketing
Write a Thesis/Dissertation on Developing and Maintaining a Unique Artist Brand Identity in the Music Industry
by Belinder | Feb 25, 2023 | Marketing
Trace a real or hypothetical new product through the steps in the new product development process, including idea generation, concept verification and testing, actual development, and test marketing. Discuss the...
by Belinder | Feb 25, 2023 | Marketing
As a partner in a small communications firm, you have noticed that your fellow partners and several employees have mentioned new product ideas they felt were worth pursuing, but that none of these ideas have been...
