TOTO Ltd toilets in rural India

Prompt: “What marketing strategy would you recommend that TOTO Ltd pursue to market its toilets in rural India? On your own behalf, write a business memo addressed to Madoka Kitamura. Hint: incorporate theory of consumer adoption of new products.”...

Advertising Design & Traditional Media Channels

  For this Discussion Forum activity you will be discussing advertising design and traditional media channels and the methods of significance of how they relate to customer behavior. These elements are critical to the formation of a successful Internet marketing...

Marketing Specific Skills And Association Exploration

  Read, Watch, Explore: Step 1 – Complete the Marketing Skills: Developing Career ReadinessLinks to an external site. module. Step 2 – Visit two or three of the following professional marketing organizations and explore their websites: Identify benefits available...

Strategic Marketing Plan for a Coca Cola for Diabetics

    Introduction This assignment entails the development of a comprehensive strategic marketing plan for a new product or service that is ready to go to market. A project template that allows you to organize your work in increments and see how the sections...

Blue Ocean Strategy

  One popular technique for competing in the marketplace is to identify blue oceans. The concept of blue oceans was introduced in 2005 with the very successful book, Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant,...