by Dan | Jan 9, 2023 | Marketing
Case Discussion: Charles Schwab & Co., Inc.: The “Talk to Chuck” Advertising Campaign (HBS) Questions for discussion: Focus on evaluating the success of the recently launched “Talk to Chuck” advertising campaign. Test market results should...
by Dan | Jan 9, 2023 | Marketing
Case study: Optical Distortion, Inc. (A) – a classic case in the teaching of pricing in MBA schools Some of you might think that this is not a real product. Although the names have been disguised, this is a real company and a real product. It might be...
by Belinder | Jan 8, 2023 | Marketing
Illustrate how a firm might cover small and medium-sized businesses with one channel strategy and large corporate customers with another channel path. Explain How an effective supply chain can create a Competitive Marketing...
by Dan | Jan 3, 2023 | Marketing
How has the importance of global marketing changed in the last decade and which changes can be expected due to the current situation? Reflect on at least five theories/models and bring at least five practical examples (pay attention to correct citation)....
by Dan | Jan 3, 2023 | Marketing
How has the importance of global marketing changed in the last decade and which changes can be expected due to the current situation? Reflect on at least five theories/models and bring at least five practical examples (pay attention to correct citation). Highlight...
by Dan | Jan 3, 2023 | Marketing
How has the importance of global marketing changed in the last decade and which changes can be expected due to the current situation? Reflect on at least five theories/models and bring at least five practical examples (pay attention to correct citation)....
