Society, Culture and Global Consumer culture

  How has the importance of global marketing changed in the last decade and which changes can be expected due to the current situation? Reflect on at least five theories/models and bring at least five practical examples (pay attention to correct citation)....

Ethnocentric Orientation

How has the importance of global marketing changed in the last decade and which changes can be expected due to the current situation? Reflect on at least five theories/models and bring at least five practical examples (pay attention to correct citation). Highlight...

Cross Platform Brand Analysis

        For this discussion, you will identify TWO effective and creative brands on social media, one on Instagram and one on SnapChat. Then, you will identify TWO brands that could use improvement on social media, one on Instagram and one on...

Mobile advertising and mobile commerce

          Mobile advertising and mobile commerce are terms that describe the use of cellphones as channels for delivering advertising messages and conducting product and service transactions. For this discussion forum, choose between Starbucks...

Promotional tools

    Select and discuss three of the five promotional tools Bass Pro Shops uses to deliver a clear and consistent message to their customers.  

Marketing Strategy

  In this section, use the four Ps of marketing to specifically explain your product, price, promotion, and place (or distribution) strategies. Identify any specific competitive advantages that you have for each P that you are using. PositioningHow do you want...