by Dan | Oct 19, 2022 | Marketing
STEP 1 – Review Materials Review Measure What Matters (2011) by Katie Paine as you develop your program’s measurement plan. This book, along with other helpful resources, is available on the Course Playlist on O’Reilly. STEP 2 – Engage the...
by Dan | Oct 12, 2022 | Marketing
Growth in online retail sales has been outstripping conventional sales in retail stores. This online sales growth might be enhanced significantly by the latest online sales phenomenon of mobile commerce—shopping via mobile smart phones such as Apple’s...
by Belinder | Oct 11, 2022 | Marketing
What are the various types and functions of marketing intermediaries? Which are more important for large business and why? Which are more important for the small business and why? How could additional marketing channel options in the...
by Belinder | Oct 11, 2022 | Marketing
Consider whether you find value in the product life cycle as a tool for portfolio planning, strategy formulation, and forecasting. Is the product life cycle something you feel you would use in your health care marketing role? Why or...
by Belinder | Oct 11, 2022 | Marketing
Assume that you are a marketing manager charged with developing and leading a market entry into a country with a large power distance index (PDI). What are three major concerns from a marketing viewpoint that you would need to...
by Belinder | Oct 11, 2022 | Marketing
Choose a foreign culture you are interested in (not your native culture China). In a 2-page, typed, double space report stapled in the upper left corner, discuss how 2 key elements of that culture may present challenges to a marketing organization...
