The new product development process

    Trace a real or hypothetical new product through the steps in the new product development process, including idea generation, concept verification and testing, actual development, and test marketing. Discuss the establishment of “go/kill” points, meaning...

IKEA Expansion to China

  P​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​roject proposal IKEA Expansion to China Executive Summary, Body, Conclusion Why the company failed/ struggling in their global business? after you will need a proposal involves developing a New global marketing plan (Marketing Budget:...

Foundation for creating an Internet marketing plan

  Video instructions attached below. The purpose of this exercise is to lay the foundation for creating an Internet marketing plan at the completion of this program. Write a 3-5 page Word document (No PDFs, Pages documents or the DMP Template). Three references...

Customer service training

        After analyzing your existing customer service training, design a new program with improvements. Prepare a memo to your leadership team explaining how the customer service training program can be improved upon to ensure that employee and...

Successful marketing campaign

Successful marketing campaign can yield positive financial outcomes for a company, but marketing can be about more than just capturing competitive advantage and increasing profits. Have you ever encountered a marketing campaign that inspired you to action or changed...