Coca-Cola Company

Prepare a SWOT Matrix for the Coca-Cola Company
prepare a BCG matrix for the Coca-Cola Company locating each division where you believe it represents its position relative to market share and growth.
(Place the following five column headings at the top of a separate sheet of paper: Divisions, Revenues, Profits, Relative Market Share Position, Industry
Growth Rate. Down the far left of your page, list Coca-Cola’s divisions/segments as given).
Based on Coca-Cola’s year-end 2017 segment data given in the Cohesion Case, complete a BCG Matrix for the company
Write a short narrative (one page or less) of your key conclusions from:
(1) your SWOT analysis of the Coca-Cola Company,
(2) your BCG work on the Coca-Cola Company. In addition, include your conclusions on the Coca-Cola Company as a result of its position in the BCG and the
results of SWOT.
Make clear recommendations for the Coca-Cola Company based on integrating the work from the above models

Sample Solution