1. How is domestic marketing different from international marketing? Why should organizations be concerned with international marketing? What is the relationship between the four Cs and the four Ps?
2. What conditions have led to the development of global markets? How can an increased interest in global markets by American organizations be explained? Why is it important for organizations to have a global awareness?
3. What are three elements that impact the international marketing environment? What impact do these elements have on the international marketing environment?
