Your firm has developed a very popular, up-scale but reasonably priced, cookware line of goods. You produce designs in a
number of countries, manufacturing in low-cost locations, and with retail outlets in major U.S. and European cities.
Demand is increasing and you have access to plenty of production capacity and capital. Compose a 4-5 page analysis
paper that answers the following questions:
a. How should you organize the business outside of the U.S.?
b. Should you set-up reasonably independent companies, subsidiaries. in each foreign market?
c. What would that do and not do for you?
d. Or, do you want to impose a strict brand image, procedures, and central planning from headquarters. where your offices
are?
€. What are the pros and cons of this approach?
Use and cite at least 3-4 credible references in addition to your textbook.
Sample Solution
