Ambush marketing case study: Successfully leveraging high-profile events to raise brand profile. Then, draft a two-page paper by addressing each of the following items: **In your own words, how would you describe “ambush marketing”? Include two examples with your description. **What are the advantages and disadvantages (risks and consequences) of ambush marketing? **What was Bavaria Beer hoping to achieve through its ambush marketing tactics? **Would you consider Bavaria Beer’s ambush marketing an unethical practice or simply a competitive strategy? Explain. **Can ambush marketing be both intentional and unintentional? Explain. **As a leader of an organization, would you allow the practice of ambush marketing? Explain. Be sure to demonstrate a clear analysis as you address each question.
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