Bull Dog is a craft brewery and pub located in Carrboro, North Carolina. In a span of three years, the owners have established a successful and profitable
brewery in a competitive market. However, the owners now need to decide whether they should invest in equipment and labor to bottle some of their best selling
beer. This case gives students the opportunity to use skills in reflective thinking, analysis, ethical understanding, and reasoning. After completion of this case, students will be able to:
• Calculate net present value (NPV),
• Assess those strategies the company might choose to promote its growth in the brewing industry,
• Evaluate those strategies to decide on the best fit for the company with the environment and the community,
• Explain how various pricing strategies would impact the company’s bottom line, and
• Give detailed reasons for a specific choice.
Sample Solution
